/ ES
Research | UX Analysis — 2021 —
\ Señorial
Performance, navigation, and conversion analysis to improve user experience and lead generation.
This project consisted of a comprehensive UX analysis of Señorial’s website, focused on identifying improvement opportunities at both functional and strategic levels. The main goal was to understand how users interact with the site and detect friction points affecting navigation, access to information, and lead generation.
Goals
Performance
Improve clarity and accessibility of product information
SEO
Optimize navigation to make it more intuitive
UX
Facilitate lead generation and user contact points
Analysis
The analysis was based on real data obtained from tools such as Google Analytics and PageSpeed Insights.
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Assessed
Site navigation system • Website speed and performance • User behavior patterns • Content engagement and interest
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Identified
65% of traffic came from mobile devices • The website had slow loading times on both mobile and desktop • Images were the main factor impacting page weight and load performance
Key points
Poor performance
The site had high loading times, directly affecting user experience and content accessibility.
Low conversion
The website was mainly informational and did not guide users toward contact or meaningful actions.
Weak SEO
Search engine positioning was low, even for relevant business keywords.
Improvement needed in navigation
High-traffic pages (home and product pages) were not optimized to guide users through the journey.
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Proposal
Optimize loading times, especially on mobile • Redesign the homepage with a conversion-focused approach • Integrate contact points throughout the user journey • Improve SEO content for better organic positioning • Add value-driven content (tutorials, recommendations)
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Conclution
The analysis revealed that the website had strong potential for improvement in both conversion and user experience.
Optimizing performance, navigation, and content strategy would not only enhance the user experience but also significantly increase lead generation.