Dataflip is a technology consultancy founded by three partners, focused on helping small and medium-sized businesses make better use of technology. At the beginning of the project, they had no brand identity or website, so the challenge was to build their digital presence from scratch.

The goal was to design both a brand and a website that could serve as their main commercial tool — clearly communicating their services, building trust, and positioning them in the market from day one.

The project started with a discovery phase, focused on defining business needs, website goals, and target audience. This stage was key to understanding how the consultancy operates and what unique value needed to be communicated.

Based on these insights, the project was structured using a Gantt-style timeline, organized into design sprints that allowed for a clear and structured workflow.

During the process, an initial research phase was conducted, followed by a visual moodboard, mid- and high-fidelity wireframes, and a final high-fidelity prototype covering both mobile and desktop versions.

Special attention was given to site structure and visual storytelling, ensuring a clear narrative that explains the consultancy’s services and guides users toward conversion.